The 12 Kinds of Ads In The World
Maybe you’ve seen the ads on television that every day is always running on the sidelines of a particular event. And there may be among you who pay attention to the shape of the ads. But have you ever thought, in fact there are how many types of advertisements that exist in this world in general ?.
Well, I’ll explain that in general there are actually 12 types of ads that exist in this world, and is often shown on television. Among others are:
This is a visual demonstration of the capabilities of a product. You’ve seen hundreds of demo ads on late-night TV, for things like kitchen knives (watch it through this sheet can be cut!) And Stain (can erase it impossible that red wine stains, yet!). Some of the ads introducing Apple’s iPhone are just straight-up demos, pointing out the features of the product as the viewer.
This spot, Samsonite Luggage Spinner for is a particularly stylish example of the demo format. We see four rotating wheels of the suitcase in action (see navigation instructions that crowded sidewalk!), But on the way, a good world-beat track and a few lively streets to keep our attention we get.
2. “indicate the need or problem.” First, make sure that something is up in the lives of consumers snuff. Then, the medium-that is, of course, the product you imagine selling.
In this Cingular ad we see a man the terrible consequences of a mobile phone call was to suffer. A screen will appear with the Cingular logo. The text reads: “Go into the network with the fewest dropped calls.”
3. The third format is a variant which the problem. This time you are dealing with a “symbol, analogue or exaggerated graphics” to represent the problem. In this Theraflu display, for example, the problem is that flu symptoms a person to make him feel like an ogre. Thus, the display is described him as a literal ogre. When the man taking Theraflu he returns to human form.
This format has become very popular in recent years, as computers facilitate the fancy graphics, animation and special effects to create. A well-known (and hated) ad in this category Lamisil is the “Digger the Dermatophyte” place, featuring an animated, mushroom beastie living under the toenail. Another example, a personal favorite-the erection pill Levitra ad where a man tries to throw a football through a tire. The football keeps bouncing out, and the face of the poor guy is a portrait of futility. (When he does levitra, he rammed the football through the hole straight and always with a big smile.)
4. “Compare”. Here’s attention to the claim that your product better than your competitors. In this Charles Schwab ad, a man complains that he hates juicy commissions its current stock broker. At the end of the spot, Schwab promises a better deal.
For me the difference between “comparison” and “the problem” is sometimes a bit blurry. By definition illustrates a comparison of the problems with your competitors. Many ads somewhere on a continuum between these two formats. Others are clearly in a camp or the other. For example, a new product in the treatment of a disease that you’ve never heard before even like, say, “Restless Leg Syndrome” -is a good candidate for a pure “show the problem” approach. (In some cases, the problem is so new that it has not yet established competitors in order to compare with.)
5. “exemplary story.” These ads weave a narrative that helps illustrate benefits of the product. In Gunns words, is the key to “a situation where you would [the product] and very happy for them.”
With just 30 seconds to spin a yarn, a lot of history displays at the end hokey feel. (Sissy’s school play tonight, but it is a spot on her carrot costume. What will mother?) But a well-crafted story-site can be a gripping little episode.
Consider this Volkswagen advert. It is shocking and violent, but at heart it is really only an exemplary story on the spot. Once upon a time, some people went for a ride in a Volkswagen, gabbed about trifles, scary got into an accident, and unharmed, thanks to the excellent safety features of the VW. The End.
6. “benefit causes history.” They understand the display returns to the front by a trace of events that can be caused by the product benefits. In the example used Gunn, a man on a safari border a lion raises him. It is then revealed to the amusement of the man friends (and the audience) that he wanted by the powerful zoom lens of his camera Olympus. The lion is several hundred meters away, in fact.
In this Lynx ad, we find a number of attractive women to forgive grossly improper behavior of a guy. (It’s okay that you are late, it’s fine that my birthday, it’s OK that you cheated on me, and so forgotten on.) In the payout, it is revealed that the guy was with Lynx Body Spray. Benefit beguiling women of the product through to dementia created the story.
Through my informal tally, this is the least popular formats, perhaps because it requires a bit of deduction on the viewer part. The additional work too much to ask an audience in the era of the short attention span and widespread TiVo.
7. “they say” -also called “moderator”, “witness” or “A-told-B is known.” This can be in the form of a friendly neighbor or best friend Spot (“too-here Oh, I have arthritis when I gardened, try my Ouch-Be-Gone pills”) to take. It may be a “real person” testimony to be (“I’ve never slept so well before-you, Make-o-foam mattress!”). Or it could be a classic interview head ad (often the talking head a white lab coat, we no doubt will ensure that he wear a trusted expert).
This UPS Spot is a presenter display with a twist, injecting a small welcome novelty in the format. In this case, the talking head spices his presentation with a series of fascinating whiteboard drawings.
8. “current characters and personalities.” A major challenge when it is a reminder to ensure that your brand “get credit” for the job. The viewer can display and remember just fine but remember what brand it was. The use of a recurring character or celebrity can help to strengthen a brand’s identity in the viewer’s brain.
Think Jared the Subway. Or the Energizer Bunny. Or my favorite, you can see here: the Geico cavemen.
9. “icon, analog, or exaggerated graphic” that. A benefit of the product (Recall that earlier we used this technique to demonstrate saw a problem that the product solves.)
A Starbucks on site from a few years ago used the ’80s band Survivor, drink symbolize the invigorating effect of a double shot of espresso. In formulating the spot, sipping espresso you feel like the band behind you all day, screaming your name to the adrenaline chords of “Eye of the Tiger”.
The promised benefits of Metamucil is of course egestive regularity. In the more cringe-making display shown here is the geyser “Old Faithful” is a symbol for this performance.
10. “associated user pictures”: The advertiser is the kind of man she hopes you will associate with the product. Often these hip, funny, or good looking people. But sometimes the corresponding users are stupid or geeky-it depends on the target group.
The Nike spot is one of my favorite ads ever. I love his brilliant handling (Watch accelerate the cuts), his ass-kicking AC / DC bus (I air drum every time I hear it), and its inspiring atmosphere (it makes me want to just, I do not know. .. do it). It is also associated user classical images. Who wears Nike? Dedicated, hard-working athletes, such as Tom Brady, Alex Rodriguez to practice this child football and the gray-haired lady joggers. These sprinkled shots of everyday people are the key to display the genius. In some ads, we only see the stars Scots on the screen and expects the associative leap to make on our own. (Hey, I’m like Tom Brady, when I buy Nike stuff.) This information will help the jump for us.
11. “unique personality property.” These points highlight some native product to highlight it. It could be the country of origin (a sports car boasting about his German engineering). It might be unusual nickname of the product (“With a name like Smucker’s, it has to be good”).
12. “parody or lent format.” This is a popular approach these days, perhaps because the pop-culture references, our common language to be. Latest ads have parodied films, TV shows and even other advertisements.